BIOS
Yvonne Daugherty, VP Marketing
Yvonne describes herself as an "incredibly nerdy" (we say analytics-driven) healthcare marketer who above all support sales' efforts to close new business. The vast majority of her career has been spent working in corporate-level marketing and business development roles in some of the world's largest broker, healthcare marketing services and Carrier organizations.
In previous marketing leadership roles at UnitedHealth Group, FairIsaac and Sedgwick/Marsh, she led world class B2B and B2C marketing teams. She specializes in lead generation – B2B and B2C. Her UnitedHealth Group B2B lead generation results earned her team honors such as the Midwest DMA Direct Marketer of the Year and ARC; NCDM Outstanding Database Marketing; DMA ECHO finalist and Global Marketer Diamond.
Yvonne possesses an optimal balance of unwavering vision, a consultative approach and the ability to execute tactically while under pressure. She has unparalleled passion for data-driven marketing and achieving ROI through disciplined testing and measuring of results.