WHAT ARE THE MOST DIFFICULT HURDLES IN CREATING AN EXCHANGE?
Time and resource consumption to build or integrate the technology is one hurdle. Having a broad Carrier and product network is another. And having the people infrastructure to support an Exchange is another.
Partnering with someone who can bring speed to market through a turnkey approach is the best way to clear these hurdles. Look for a partner who will protect your brand. One who offers choice (with a broad Carrier and product network), strong tools (multi-channel buying technology that supports the selection of the right health and ancillary products), and counsel (people who can demystify the insurance purchasing language and help consumers find the plan that best fits their needs).
If you're considering entering the Exchange market, we'd love to talk.