Commercial Acquisition Case Study

Challenge

This client, one of the largest logistics companies in the world, wished to learn more about its existing customers and the role of the organization's services in their day-to-day business operations. The client sought to solidify existing business and gain additional revenue opportunities while building value for its brand.

Solution

Connextions' specially trained agents conducted outbound calls to current client customers every three to six months. Calls data was used to profile and educate customers, up-sell services and obtain additional revenue commitments.

Results

Performance in the program continues to exceed client expectations, rounding out each month at greater than 100 percent to incremental revenue targets.