Healthcare Acquisition Case Study

Challenge

Recognizing the major industry trend toward consumer-driven healthcare, a major U.S. insurer, with a multi-million membership base, sought to build a member acquisition capability to reduce disenrollment rates. The health plan had developed a website targeted at both the under- and over-65 markets, but lacked the experience in reaching individual healthcare consumers, as well as the technical expertise necessary to execute the project.

Solution

ConnextionsHealth developed a robust multi-channel, web-based solution supported by licensed insurance agents and market analytics, to provide consumers with ready access to the insurer’s menu of products.

Results

Sales of under- and over-65 policies through the plan’s web portal have steadily grown since the solution was launched. Total plan sales, for example, increased by nearly 45 percent.